Team Ignition Logo

Nitrocross and Team Ignition have announced an exclusive partnership deal today for upcoming races including Richmond, Phoenix, and Miami. Team Ignition, a new digital action adventure platform, will join forces with the American rallycross racing series as an official sponsor thanks to their shared passion for extreme sports.

The partnership will debut at Nitrocross Rounds 1 and 2 on September 7 and September 8 in Richmond, Virginia. This collaboration comes at an exciting time as the upcoming Nitrocross season will see the debut of the Travis Pastrana-created Next Evo which offers a turbocharged 4-cylinder engine, enhanced suspension and chassis reinforcements. This is set to offer more speed and power in the exciting competition. As part of the partnership, there will be exciting live events and rallycross-inspired activities, including an AI photobooth where fans can create their own racing cards and enter a prize giveaway.

Team Ignition’s presence throughout the season will offer experiences for fans such an AI photobooth. This comes as Team Ignition launches a new podcast series of in-depth interviews from guests within the extreme sport space. This includes professional base jumper and wingsuit proximity pilot Jeb Corliss, known for jumping from iconic landmarks like the Eiffel Tower and Christ the Redeemer as well as Conservationist Ocean Ramsey, who has dived with 47 different species of sharks. This series is also hosted by professional street skateboarder and Nitrocross’ own driver, Leticia Bufoni. The Team Ignition Show podcast launches in August and is available to watch on YouTube and listen on all podcast platforms, including Spotify and Apple Podcasts.

Chip Pankow, General Manager of Nitrocross said: “It’s great to have Team Ignition onboard and we’re looking forward to growing with them and bringing the excitement of Nitrocross to millions around the world.”

Brett Clarke, Chief Revenue Officer at Thrill One Sports & Entertainment shared: “Just like Nitrocross, Team Ignition provides adrenaline-pumping and high intensity content to audiences around the globe through their podcast, The Team Ignition Show, hosted by Nitrocross’ own alum, Leticia Bufoni. With the continued popularity of Nitrocross, we are excited to give Team Ignition the platform they deserve”.

A representative from Team Ignition said of the partnership: “We are passionate about thrill-seeking sports and pushing boundaries, so getting behind the steering wheel with Nitrocross was an obvious choice. Our partnership with Leticia Bufoni will see Team Ignition move even further into extreme sport. We look forward to bringing that Team Ignition passion to the 2024-25 season”.